Many moons ago, I began peddling our Russian Borscht out of the back of a truck to a number of Vancouver's local cafés and bistros.
I knew we were on to something when the chefs began insisting that we park the truck a block down the street so that their customers wouldn't see that the amazing homemade soup that they had come to love so much was actually being delivered to them in a pail.
I've never been much of a salesman and, at that time, we really didn't have the budget for advertising. Strangley enough, and to our surprise, word of our soup got around and soon a flood of customers began calling and asking, "are you That Guy with the Russian Borscht?" It was a no brainer... THAT GUY'S SOUP was born.
Those were the good old days but we still have customers insisting that we don't come anywhere near their restaurants with our trucks!
I'm now extremely pleased (and stoked!) to offer YOU our soups to serve at home! We now offer our product in 24-ounce retail pouches in 3 great flavours in the frozen section of your local natural & specialty retail stores, such as Whole Foods and Capers... and if your local retailer isn't stocking it, ask them to give us a call, heck, if they don't mind, we'll even drive the truck right up to their back door!